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Marketing for Personal Trainers




We understand how to help personal trainers with their digital Marketing and online marketing needs

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Fitness and Celebrity Impersonators Are Synonymous

If like me you’re in the spotlight then you will know how important it is to stay in shape. Just because I am only impersonating a celebrity, doesn’t mean that I can simply let myself go; this is especially true for me as I am a Derek Williams and I am a dead ringer for Sven Goran Eriksson who is a famous football star.

Former England manager Eriksson holds his jersey after a news conference at a stadium in Bangkok

So let me just emphasize how I feel about my role as a famous impersonator; firstly it is something that I take immense pride in and not a matter that I take lightly either. This shows in the fact that I have taken a lot of time to learn how to imitate Sven down to his smallest habits. And when it comes to a fitness regime, staying in shape is one of the main elements of staying on top of my game.


What does someone like me look for in a personal trainer?


· Of course I need someone who understands who I am as a Sven lookalike.

· Secondly, I try to find a personal trainer who knows how to keep me in shape and more importantly keep my body looking identical to my famous counterpart.

· The person I choose will have to be able to help in targeting key elements of my physique that may need constant work in order to maintain its “Sven-like” appearance.


When you look at how much effort goes into actually keeping up my appearance; I am sure that you will wholeheartedly understand why I have been named as the one true Sven lookalike. The main element that my clients notice is my lean body and physically fit physique; which is one of the characteristics that the real Sven is well known for.


If my physical trainer was not able to understand what I required of them then I am sure that it could spell the end of what I deem to be a highly successful career. This would not only be devastating for me but also for my many fans across the UK and other countries.


Just like any celeb; whether you are the real persona or a lookalike, being fit and healthy is the one way in which I am actually able to handle the stressful demands of my job. Let’s face it being in the spotlight is not easy and peak physical conditions will not only enable you to deal better with stress, but from first hand experiences, it will also come in quite handy when you are in the middle of a frenzied stampede.


Basically, what I am trying to stress is that unless your lookalike is overweight and unfit, hiring a skilled personal training professional is not a luxury but rather a very important necessity. Putting the right amount of time and effort into any venture guarantees its overall success and your famous impersonator career is in truth no different. So take time to look after yourself as the gifted human being that you are and the famous celebrity you portray in the public eye.


Now, for a bit of humor, here’s a funny video showing what it would be like if celebrities were personal trainers, featuring some celebrity impersonation!

Using Search Engine Optimization to Promote Yourself as a Celebrity Impersonator

One would think that impersonating a famous celebrity will instantly get you some gigs. Unfortunately, that is the furthest from the truth. It’s not enough to look, sound and act like your celebrity persona. In order to get a constant flow of work, you need to promote yourself at every chance you can get. If you don’t, then you will find yourself in between jobs, a lot.


What should you do to tell the world that you are here? Well, let me sing to you the praises of self-promotion through digital marketing. You see, when I first got started, I got a few gigs here and there, but it was sporadic. It wasn’t something I could rely on for a stable source of income. However, I was good at it. Even more than that, I loved doing it.


After a while, I finally decided that this is what I want to do. Period. From that point on, I did whatever I could to get work as a celebrity impersonator. I even added more personas to my repertoire. I just got better and better. Unfortunately, that didn’t do much for getting me more appearances. Don’t get me wrong. A lot can be said for word-of-mouth referrals and agencies. However, I knew that I can be doing more to get discovered.


So, I turned to the internet, the good old World Wide Web. I had a website designed just for me and my act. Then I put the link on my resume. I also sent it to clients, friends, family, etc. I pretty much followed what everyone else said that I should be doing. I got some more work, but it was still a trickle.


It wasn’t until I read about search engine optimization, and started implementing key words into my online marketing, that I finally saw real results. I immediately shot up the search engine result rankings. From then on, whenever someone types my name or my celebrity persona, my website pops up. It was awesome. What’s even better is the calls for more work started coming in and I did get busier. In fact, I got so busy that I no longer can handle doing my own digital marketing. As a result, it became a never-ending cycle and I found myself getting no rest.


At the recommendation of a friend, I decided to turn to a digital marketing agency in Whitby, Ontario called Magnet Labs Design to take over management of my online presence. It turned out to be the best thing I ever did. Not only did they take over my online marketing, but they optimized my website even more. It was amazing. They made search engine optimization into an absolute science.


Let me be the first to tell you that I would not be where I am today if it were not for the wonders of digital marketing, search engine optimization and the great people at Magnet Labs Design. Because of them, I have been able to make a career out of something I love.


For those of you who don’t really know what SEO is, here’s a video with a more detailed explanation:

Getting the Best Celebrity Impersonator

The entertainment industry is so diverse that a person who simply looks like someone famous can become famous in their own right. I am Derek Williams and most people know me as the one true Sven Goran Eriksson lookalike. The reason that celeb impersonators such as myself; are in such high demand is that we are first of all a fraction of the cost of what the real person would charge and secondly much easier to book for any occasion. But where do you find modern day celebs such as me who have gained merit through our “good fortune” looks?

The only rule is not to settle for fake impersonators.

This may seem like a strange concept when you are already dealing with booking someone who is merely pretending to be someone famous; but as with all impersonators there is only one true individual who actually looks and acts the part to its fullest. I truly believe that there is no substitute for a recognized lookalike who has achieved public acclaim for portraying their famous counterparts. So the best option is to find someone like myself who has already been noted on numerous TV and Radio shows for my uncanny resemblance to a famous person.

It’s not all in the look

One thing that this industry has taught me is that simply looking the part is not enough; if you are looking to be hire as a lookalike; and turn it into a successful career such as mine, then you will need to ensure that you have actually taken the time to learn to walk and talk like the original star. There is nothing more off putting than hiring an impersonator only to find out that they are an amateur with no experience and simply cannot pull of the role of fully encapsulating who they need to be portraying. In all honesty when it comes to my impersonation of Sven I knew from early on that I just looking the part was just not enough if I wanted to be marked as his one true lookalike; and I take immense pride in how my Svenalike character comes across.

What to look for when you book

Most lookalikes will have booking agents that they work through; however they will also have their own personal sites such as this one. I personally love having that personal one-on-one interaction with my fans and enjoy seeing how they react to me.

Any lookalike who has only recently started out in the business should be able to build up an impressive list of credentials to back up their claim to being the official lookalike or impersonator of a specific celebrity. A good example is to simply take a look at my long list of appearances and the fact that I can actually caused a public riot due to my uncanny appearance to Sven.

As an impersonator, I believe it is vital to always portray my lookalike persona in a respectful manner. To book my services all you need do is contact me via my site or through an agent in order to finalize the booking; similarly casting agents and directors can contact me directly to discuss any projects that may need my expert lookalike talent.